Bring your personas to life by actively incorporating them into conversations and decision making. Jeff Bezos' Customer Chair is a visually compelling way to get every meeting participant and every discussion to reference customers.
All tagged Listen2Understand
Customer wants and needs: validate and innovate
It’s important to have mechanisms in place to listen for customer wants, needs, and expectations. They are ever-changing at different times and paces for each customer type and segment. Many companies have found a comfortable cadence listening to customers with surveys at 1-2 interaction points in a customer’s overall experience (example: post-purchase & post-customer service). There are more opportunities and other vehicles.